The LIFE AgRemSo3il project was present at the latest edition of the Fruit Attraction 2022

Fruit Attraction has become the main commercial tool of reference for the global marketing of fruit and vegetables. Its capacity to promote the sector’s exports worldwide makes it the nexus of commercial connection for the entire group of professionals that make up the value chain, while at the same time consolidating itself as the scenario for innovation in the fruit and vegetable market.

This annual fair has become the largest platform and meeting point for fruit and vegetable operators. In this way, new business opportunities are created and new markets are opened up.

In addition, Fruit Attraction has become the innovation event of the fruit and vegetable sector where all the innovations in products and services of the companies in the industry are presented. For this reason, this fair holds the Innovation Hubs Awards for being a fundamental event to support entrepreneurship in the sector.

Our partner, NOVAGRIC, has once again participated in the event presenting the new products and technological innovation developed by their company. Among the novelties, they have unveiled the prototype developed in the LIFE AGREMSO3IL project and the results that are being obtained in the experimental farms.

Undoubtedly, an ideal place to show the objectives and progress of the project aligned with the objectives of FRUIT ATTRACTION. The impact of this edition has been very great as there has been a large number of visitors and there has been a lot of interest in the implementation of the decontamination of agricultural soils.